Teaser posters more often than not, are simplified versions of Theatrical posters giving less information usually only including release date, title, tag line or a simple 'coming soon' text. These types of posters are produced early during marketing stage, therefore not a lot of information can be provided. Teaser posters are useful for building an audience before the release date of the film and during early production stages. On the other hand, Theatrical posters will include a lot more because they are produced after some production stages. Therefore, things like the director names, cast names and even some hints that could take place in the film are featured on the second poster. I will be analyzing a Teaser and A Theatrical poster of one film called "The Dark Knight Rises" to understand the differences clearly.
The first poster is a Teaser poster which can be clearly seen by its simplicity. It is quite recognizable that the drawing on the wall symbolizes a villain in the film and the protagonist. The dark circles and a red smiling mouth on the wall reminds the viewers of the "Joker" because his characteristics match with the drawing. Not to mention, the 'smile' is a silhouette of Batman's logo. This suggests that the film will be Batman fighting against the Joker. Additionally, there is a tag line at the top of the poster which asks viewers a question "Why so serious?" This is a popular catchphrase of the villain and is extremely recognizable by people who follow the comics and/or know Batman stories in general. The colour palette is overall, blue. Additionally, the title of the film is at the bottom in big capital letters and the date of the release is below the title. Other than those, the viewers receive no additional information about directors, exact release date or cast member names. However, due to an established (DC Publishing Company) franchise already, the viewers had more than enough information about the film and it's content at the time because a lot of existing content from Batman or Joker was written either in the comics or shown on previous films.
The second poster is a Theatrical poster which looks a lot more professional than the first Teaser poster. This poster features the protagonist, which is batman and his logo in the background. The colour scheme is blue against orange which makes the poster stand out due to them being complimentary colours. The poster also has a tagline which is at the top of the image, it states "Welcome to a world without rules" which is also directed towards the audience. Additionally, cast member names are clearly shown below Batman with their surnames slightly bigger than their names. Moreover, the title of the film has the same font as the Teaser, but it also has special effects added to it which is again, the Batman logo. Lastly, the date of the film release is confirmed because it is stating the day and the month rather than the year unlike the Teaser poster. The poster is a lot more professional looking because the film needs to state that it's a high budget film to their audience, therefore they add a lot of special effects to the poster such as the building fire, clouds and flying scraps of metal to show destruction and a chaotic part of the film. The poster also has a high perspective to show batman from the bottom (which suggests that he is an important character because the audience 'look up' at him) and the building is seen in full length.
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