Engima Codes- A narrative code that creates intrigue .
Action Codes- A narrative code that suggests what might happen in the film's story.
Key Image- The main image that often suggests the narrative films.
Language and mode of address- The was in which the text speaks to its reader, often persuasive and direct or inclusive.
Tag line- The film's slogan which is memorable.
Star names- These draw audiences to a film and are often linked to certain roles.
Typography- The particular style of font, used as a form of branding.
I will be using various ways in order to attract my target audience to watch my film, for example: I will feature a slogan of the film somewhere in the poster or in the trailer in order to make it more memorable and eye catching. I will also be following the Enigma code as I believe that 'Mystery' suits psychological thrillers better than action. I will be analyzing three posters to know better about design decisions and how it impacts the audience. Film companies have to use various methods in order to achieve an appeal and build up the target audience. These methods can be summarized into four categories which are; layout and design/technical codes, familiarity and novelty, language and mode of address and finally, cast of films such as stars and celebrities.
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