A2 Media: Film posters - Positioning and Sizes

In this particular post, I will be investigating different methods of advertising film. I will be focusing on the position of the posters, designs, layout and sizes. This will help me understand how it affects marketing and what format would be best to use for my own poster. I will be discussing advantages and disadvantages for various film adverts shown to the audience below:

Advantages and Disadvantages from Dom1999

Examples of Positioning:

Bus Stop

Temptation (2013)
The poster features two images in one overlaid on top of each other. One of them is a lustful image (close up) of a woman wearing a lipstick biting her lips. The other image looks threatening because it shows a man with a dangerous weapon concealing his face. The text states "Seduction is the devil's playground" and "Confessions of a Marriage Counselor" which are clues about the film's plot. There is a big font saying "In Theaters March 29" which makes it clear that it is a film.

Magazine

The Hobbit an Unexpected Journey (2012)
The film is featured on the front cover of a magazine called "Empire" which is a monthly magazine. Empires circulation is 145,117. The "Hobbit" and "Empire" are two of the largest texts in the magazine. The main image is also the film's protagonist followed by another well known character on the left hand side.

I've researched the audience of this particular magazine using the yougov website https://yougov.co.uk/ (a market research company). I found out that the audience who read this magazine are around 25 to 39 years old and are mostly males. These audiences are mainly from London but their social grades are ABC1 which are of a higher status of employ-ability. Their other main magazine to read is "Total Film" which is another extremely well known film magazine.

Billboard

The Expendables 3 (2014)

The poster features all of the characters cut out of the poster making it seem like they are actually real people sitting on the billboard, which captures a lot of attention. The title has the biggest font followed by the date of the release. The billboard seems to be quite simple yet easy to notice. It seems that the billboard is placed in the residential area where there are a lot of people judging by the building at the bottom of the photograph. This suggests that not only the cars could see it but pedestrians as well.

Example of Sizes:

Bus Posters

T-side posters are quite popular throughout England because they are used on a public transport. moving the poster across various locations providing a lot of viewers from pedestrians, car drivers and bus passengers themselves. The poster size is relatively large and can be read easily from a small distance (such as the other side of the street). Not to mention, London buses specifically, are quite famous for being red and large making them quite eye -catching for tourists in particular.

Quad Film Posters