There are numerous places people see trailers such as on the internet, television and even in the cinema itself. In my experience, the last time I saw a trailer and watched it until the end was at the cinema while waiting to watch a film I've paid for, and seen a trailer of in the internet, specifically YouTube as it was quite hyped by average people. There were few moments that is easily remembered by watching many of the trailers before the film starts. The part that was most memorable were actions, explosions and interactions between the characters and most importantly the visuals and the sound. Seeing a trailer in the cinema is different rather than seeing it on a small screen and bad speakers, the cinema quality is great due to the enormous screen and loud vibrating sounds. Sometimes, the cinema shows trailers in 3D if the audience watches the film in 3D as well, this makes the experience a lot more memorable and intriguing. Seeing trailers in the cinema became a tradition for a lot of people as they are mostly entertaining to watch and were showcased for a long time.
Advantages and Disadvantages of different platforms used to show trailers:
The advantages of showcasing trailers in the cinema: The trailers are guaranteed to be watched by a group of people from start until the end. Multiple trailers will be seen in a span of 10 to 15 minutes. People will more likely remember them due to the big screen and good quality, they will also more likely to remember because they are watching it with their friends and family meaning that they are more likely to spread out the name of the trailer (increased chance to promote trailer by word of mouth). Using a cinema as a platform increases the quality and enjoyable experience of it. The trailers in cinemas are always exclusively age appropriate.
The disadvantages of showing trailers in the cinema; It mostly promotes the audience to watch it in the cinema rather than DVD's or Blue Rays. Additionally, it consumes time from the customer that paid to watch their film as showing each trailer takes a lot of time and it might make the customer less happy and less excited.
The advantages of showing trailers on television: Additionally, there are different platforms film trailers are used in order to promote their film to gain a larger audience. Another platform cound be TV, television is quite popular and most families use them to watch their favourite series and to catch up with the news, between films and series there are adverts shown usually in a span of 5 mintutes lasting up to 10 minutes. This is a great opportunity for a film trailer as the audience awaits for the film as there is no option to skip the ad. Therefore, it works simillary to cinema trailers. Moreover, there are a lot more audience watching the television than people in the cinema because it's cheaper and the films can be rewatched using the DVD. However, if the audience uses a DVD, it's not always possible to skip a trailer but it has it's own advantages which is to skip forward a film to a desired part.
The disadvantages of showing trailers on television: During advertisements, the audience don't always stay in front of the TV (most likely are not paying attention or aren't near the TV). Additionally, age innapropriate trailers are shown meaning that it might repulse some audience that do not fit into as a ''target audience''. Sometimes, there can be an option to fast forward trailers on DVD.
The advantages of showing trailers on the Internet: Internet is one of the most widely used and popular platforms as an average person spends atleast 3 hours on the internet daily or at least owns a device that can connect to the internet. YouTube is more popular than television meaning that there are more audience on this website than the audience on top 10 TV shows combined. Showcasing a trailer on the internet has an increased chance to be shared by link. This means that it boosts the popularity of the film quite significantly. Moreover, an average person can comment and leave a honest and constructive feedback for the particular film or a trailer.
The disadvantages of showing trailer on the Internet: People on the internet often spoil the ending or the story of the film decreasing the desire to watch the film by the audience that have not yet seen it but planned to watch it. Furthermore, showing a trailer on the internet might cause a risk because it could be illegally downloaded and published on user-generated websited such as YouTube (ignoring the copyright laws).
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